Ensure a responsive site that will display intelligently on your large desktop screen or your smart phone.
Create special features for your site. Custom features eliminate service calls, provide real-time information to your customers, make it easier for your customers to use your services, and save money.
We provide a bridge between technology and your small business needs.
We can provide advice, implementation, ongoing administration or any combination. Shopping carts, appointment systems, store locators, and other apps that make your business run more smoothly.
3/21/2017: Google is moving to demonitize extremist content.
More policing tools for both sides of the aisle.
3/7/2017: As the outage continued, there were user complaints in the Eastern United States as the workday began there.
On Twitter, the hashtag #hotmail was trending.
Did you know it is easy to see how your site looks on other devices? Here's how you do it using a Chrome browser on your computer.
Right-click anywhere on a page of your website, then select "Inspect". You can also just key in control-shift-I. You will then see a new panel with a toolbar. There is a little icon on the far left that looks like a cell phone in front of a computer screen. Just click on that icon and you will see options to display your page as it would appear on a variety of devices. For example, a Galaxy S5, an IPhone 6, and IPad Pro, and so on. Just close the new panel to go back to your normal view.Chrome device image
If you don't have Chrome, it is easy to download and install. Just Google "Get Chome" to find and download it.Mobile friendly websites get better rankings on Google and ensure your customers can view your site because almost 60% of all web traffic today is from mobile devices. We can help you make your site "responsive" so that one web site displays well on many devices.
Tracking the success of your website is just as important as tracking all your other marketing efforts. Google has two free tools for you to track your success.
Google Search Console will show you all the traffic Google is sending to your website. Once you have registered your site, for example by adding a special metatag to your home page, Google will recognize that you are the owner of the site and begin to collect traffic information for your website.
Google Search Console will show you how many times your website appears in Google listings, how many times Google users click on your site, and what was the average position of your site in the listings. For example, in the Search Analytics section, check the boxes Clicks, Impressions, and Position. In the options below that, choose Pages. You will see, for each page in your site, the number of times Google displayed that page in a search (impressions) , the number of times it was clicked on (clicks), and its average position in the search (postion). Change the option to Queries and you will get the number of times a page in your site appeared sorted by the search text that was typed into Google. And so on.
Google Analytics is the second free tool. After you register your site at https://analytics.google.com. Google will give you a snippet of code that you include in every page you wish to track. Then, every time anyone accesses your web page, this code will notify Google and allow it to accumulate traffic information for you.
These are two different tools. Google Search Console shows you your success in getting listed by Google in searches and Google Analytics shows you detailed information about who used your website and how they used it, once they have found your site. Google Analytics can help you know your customers, but beware ghost traffic.
Ghost traffic is spam. It's fake traffic. Instead of showing you a real hit to your website, you are seeing fake hits. The spammers have never really visited your site, but are able to automate fake hits in Google Analytics using a random number generator to simulate Google Analytics identifiers. For example, when you see referrals from sites that you have never heard of and that you know are not linking to your site, that is a fake hit. Why are the spammers doing this? Perhaps it is to get you, the Analytics user, to click on the referrer. If you do, they have just increased their own real hit rate, by fooling you and possibly selling you a service or product - or even to pass on a virus.
You can control ghost traffic, by setting up filtered views on Google Analytics so that you are viewing just the real hits. Contact us for help with Google Analytics, Google Search Console, and any other needs you have for your website.
Most website owners have heard of Search Engine Optimization or SEO. SEO is a process of getting your website to appear at the top of the free or organic listings of Google Search, Bing Search, and other search engines. There are several steps you can take to improve your ranking on the Search Engine Results Page, also known as SERP.
However, getting to the top of the SERP can be difficult, even if you research all your keywords and include text that you know your customers want to find. This is especially a problem if your business offers services or products very similar to what many other businesses are offering.
But what your competitors can't offer is your specific location. Google offers you the opportunity to create a "Google Place" for your business. These listings are free and they supplement and link to your website.
Have you noticed that when you type "cafe", that the first free listings to appear are all Google places? And they are all cafes near your current location. It's not just for restaurants. Try typing "electrical supply". Again, the Google places appear first. When I am in my office and type "website designer" , the Today Data & Web Services Google place appears at the top of the free listings. Google Places offer an incredibly easy way to get noticed by those in your own vicinity and helps give small businesses a competitive edge against big businesses for landing nearby customers.
Bing also offers a similar service called Bing Places for Business and you should register with both. Google and Bing Places are valuable for most businesses, not just those with a walk-in storefront.
Start here for Google Places.
Start here for Bing Places.
If you would like support in setting these up, just contact us.
Is it time to update your website? Check these three items to see if now is the time.