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Google is not human, really! Help it index your website with structured data

4/22/2017

The problem with search engines is that they are not human. Well, almost, but not really. Why not give them a little help with structured data markup? Here is an example.

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{
"@context": "http://schema.org",
"@type": "Organization",
"name": "ABC Furniture",
"legalName" : "ABC Furniture Inc",
"url": "http://abcfurniture.com",
"logo": "http://abcfurniture.com/logo.gif",
"foundingDate": "1998",
"founders":  {
"@type": "Person",
"name": "Stan Smith"
} ,
"address": {
    "@type": "PostalAddress",
    "streetAddress": "100 Main St., Unit B",
    "addressLocality": "HomeTown",
    "addressRegion": "MO",
    "postalCode": "63xxx",
    "addressCountry": "USA"
},
"contactPoint": {
    "@type": "ContactPoint",
     "contactType": "customer support",
    "telephone": "[+555-555-5555]",
    "email": "info@abcfurniture.com"
    }
}
            

You can include this in the Head of your Html, which makes it not visible to human readers. This does not replace your human readable content, but gives search engines an easier time understanding and thus letting users know who you are.

There are several flavors to structured markup. The above uses Json-LD which is more convenient than some other forms because you can put all your markup in one place in the head of your page.

Power up your SEO with structured markup.