We track page views to know if our website is reaching our audience. It's good to know which pages are getting traffic. But do you wonder if people are clicking your links that don't take them to another page on your site? For example, are they clicking on links to external pages?
Usually,Google Analytics is the tool of choice for tracking page views. But you may be overlooking "event" tracking on Google Analytics.Read More.
Events and how to set them up
When a user clicks on a link, this is considered by Google Analytics an event and can be tracked.
Suppose you are linking to your Facebook page. How many people are following that link? To find out, add the following to your link
"onClick = "ga('send','event','link to Facebook','Click');"
So, your link will look similar to
<a href="www.facebooks.com/myFBpage" onClick="ga('send','event','link to Facebook','Click');">Find me on Facebook</a>
Same page links
Many people jump to more content on the same page with a link. Since this does not take the user to a different page and does not create a new page view, you may not know how often this link is clicked. Adding the "onClick" event tracker is very helpful.
View a report of these click events
To view these tracked events. open your Google Analytics Report and select the events option.
Of course, there are more details to consider and they can't all be covered here. How To Set Up Event Tracking With Google Analytics is an excellent reference.