Free evaluation.
(314) 361-5911

Understanding Google Tools and Ghost Traffic

1/9/2017  

Tracking the success of your website is just as important as tracking all your other marketing efforts. Google has two free tools for you to track your success.

Read More.

Google Search Console will show you all the traffic Google is sending to your website. Once you have registered your site, for example by adding a special metatag to your home page, Google will recognize that you are the owner of the site and begin to collect traffic information for your website.

Google Search Console will show you how many times your website appears in Google listings, how many times Google users click on your site, and what was the average position of your site in the listings. For example, in the Search Analytics section, check the boxes Clicks, Impressions, and Position. In the options below that, choose Pages. You will see, for each page in your site, the number of times Google displayed that page in a search (impressions) , the number of times it was clicked on (clicks), and its average position in the search (postion). Change the option to Queries and you will get the number of times a page in your site appeared sorted by the search text that was typed into Google. And so on.

Google Analytics is the second free tool. After you register your site at https://analytics.google.com. Google will give you a snippet of code that you include in every page you wish to track. Then, every time anyone accesses your web page, this code will notify Google and allow it to accumulate traffic information for you.

These are two different tools. Google Search Console shows you your success in getting listed by Google in searches and Google Analytics shows you detailed information about who used your website and how they used it, once they have found your site. Google Analytics can help you know your customers, but beware ghost traffic.

Ghost traffic is spam. It's fake traffic. Instead of showing you a real hit to your website, you are seeing fake hits. The spammers have never really visited your site, but are able to automate fake hits in Google Analytics using a random number generator to simulate Google Analytics identifiers. For example, when you see referrals from sites that you have never heard of and that you know are not linking to your site, that is a fake hit. Why are the spammers doing this? Perhaps it is to get you, the Analytics user, to click on the referrer. If you do, they have just increased their own real hit rate, by fooling you and possibly selling you a service or product - or even to pass on a virus.

You can control ghost traffic, by setting up filtered views on Google Analytics so that you are viewing just the real hits. Contact us for help with Google Analytics, Google Search Console, and any other needs you have for your website.

Today Data and Web Services, Inc.

More ideas for better websites

Short how-to articles to improve your website

06/04/2020: .tech, .blog, .cooking, and more

05/04/2020: Reinforce your marketing with content

04/02/2020: Google Place updates for COVID-19

03/02/2020: Windows search bar flub

01/27/2020: Zero-click Google searches are growing

12/26/2019: Gmail without wi-fi

11/25/2019: Should you sign off,sleep, or lock your pc

10/07/2019: Keep up-to-date with your web resources and with Google

09/05/2019: How to synchronize your files

08/05/2019: A new way to create apps for your portable devices

07/02/2019: Big Changes on Google Search

06/01/2019: Visualize your website with a word cloud

04/30/2019: How can my website profit from voice search?

03/26/2019: 1/14/2020, Windows 7 support ends

02/27/2019: Videos on your website?

01/13/2019: Time to move to SSL

10/31/2018: Use Feedly for competitor research

09/25/2018: Speed up your site with compression

08/18/2018: Favicons help brand your site

07/14/2018: What is Mobile First?

06/06/2018: How to text from your computer

04/29/2018: Are your website users clicking the links?

03/26/2018: Get a quick SEO score

02/25/2018: Is your website accessible?

01/11/2018: Should you advertise on Facebook?

12/05/2017: What is the easiest way to manage an email contact list for your team?

10/27/2017: Customer Call and No Internet - a Solution

09/26/2017: Quickly snip content for any use

08/22/2017: Skip learning Photoshop and copy from your website directly to your PowerPoint

07/18/2017: Does your brochure website need more hits?

06/10/2017: Contact form or email link: Which is better?

04/22/2017: Google is not human, really! Help it index your website with structured data

03/11/2017: How does my site look on a tablet or phone?

01/09/2017: Understanding Google Tools and Ghost Traffic

12/05/2016: Tips on getting your website noticedGoogle Places

11/01/2016: When is it time to update your website?