For many small service businesses, straight-out advertising does little to attract customers because people don't buy services from strangers. People ask around. They look for recommendations. People are looking for someone who is authoritative.
Podcasting offers new ways to present yourself or your business as a partner for your customers. For example, if you offer accounting services, and your target customers are Hispanics, a podcast interviewing Hispanic leaders in your community allows you to not only introduce these men or women to your community, but to introduce these leaders to yourself. When your podcast listeners are cooking dinner or driving to work and listening to your podcast, they begin to see you as someone they are familiar with and even someone with expertise. By tagging your podcast finish with a mention of your service of working with the Hispanic community, your listeners will think of you when they or a friend need an accounting service.Read More.
Non-profits, in particular, can use podcasts to attract new patrons. Your theater group can offer interviews about upcoming shows, interviews with directors, actors, and other production personnel to increase interest in attending your shows. Your museum can offer interviews about upcoming exhibits.
You can create a very good podcast with little expense and even do your interviews remotely. Download Audacity for free to record and edit your podcast. Sign up with a podcasting host, such as Buzzsprout.com, to park your podcasts episodes, and submit your podcast to the important podcast directories.
With large numbers of people now listening to podcasts, there is a market for every kind of podcast.