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Reinforce your marketing with content

5/4/2020

Embedding the right keywords will help propel customers to your website. But where to put all those keywords? Good content provides the niches to tuck in those keywords and make your site and your company visible to a wider audience.

Use content to both educate and inspire customers

The home improvement store, Lowe's, for example, both educates and inspires with content such as "8 fresh bathroom lighting idea" and "Easy vegetables and fruits to grow at home." These articles allow Lowe's to easily include the important keywords that Google will use to drive customers to their website and to their stores.

Read More.

A good way to organize content is in the "blog" format. That means that new content is at the top and is dated, whereas normal website material is organized to prioritize shopping carts, store finders, product overviews, and other basic information. The "blog" is seldom even labeled as a blog these days. Any other label could be used. For example, the auto insurance giant, Geico, organizes their blog under "Geico Living" and include articles such as "Smartphone apps every driver should have" and "Do video games affect teen driving."

Adding blogs with Wordpress

For businesses wishing to add this type of content , it's important to recognize it as a blog so that you can choose appropriate software to support it. For many small businesses, Wordpress provides an easy framework for your posts and can be used even if your main site uses a different technology.

You can multiply the value of your blog by posting links from your Facebook, Instagram, and Pinterest accounts to your blog posts. Although social media posts in themselves provide a fast and easy way to market, you provide real value to your company by having a link to a longer form article on your website.

Today Data and Web Services, Inc.

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